With experience developing globally distributed catalogues, I'm well versed in fulfilling end-to-end print production projects.
Fail to prepare, prepare to fail
Strong editorial design is built on structure. I use modular grids and defined visual systems to ensure consistency, then layer in pacing and flow to guide the reader through a smooth and engaging narrative experience.
Modern solutions for traditional media
My data-driven, digital approach extends into print, where I use tools like VAS (Visual Attention Results) software to guide design, hierarchy and content decisions - ensuring every creative choice supports clear commercial goals. Even in print, strategy leads the way.